E-commerce

‘Off the Wall’ Facebook ecommerce solution launches

(INTERNET RETAILING) - US digital agency Resource Interactive has launched Off the Wall, an ‘ecommerce experience’ for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without leaving the Facebook environment and, the company says, “several of the agency?’s Fortune 100 clients have signed on to implement brand-specific versions of Off the Wall in the 2009 holiday season.”

With Off the Wall, brands and retailers can post an item for purchase as a status update to their Facebook page. In turn, fans can purchase the product directly from their live feed, news feed or the brand?’s wall. They can also share the status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook.

“It makes sense from the perspective of both the brand and the fan,” says Dan Shust, director of emerging media at Resource Interactive?’s research and development lab. “It gives brands an opportunity to reward their fans with privileged shopping access to hot items or time-sensitive deals. It also addresses the on-demand consumer?’s desire to engage in and share relevant brand experiences without leaving their social networking environment.”

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