Archive for March, 2009
E-Commerce Drives Green Commerce - LightInTheBox.com Votes for a Green Earth in Earth Hour
(Fox Business.com) - LightInTheBox.com’s (http://www.LightInTheBox.com ) office turned their lights off from 8:30pm to 9:30pm on March 28th, in support of the Earth Hour global campaign. Their online chat representatives remained steadfast, lit candles during the lights out and continued their work. LightInTheBox [...]
Proposed Changes To U.K. Advertising Code Would Loosen Restrictions On Abortion, Condom Ads
(Medical News Today) - British regulators on Thursday proposed changing the country’s advertising rules to allow organizations that provide abortion advice and referrals to run television and radio ads for the first time, the AP/Google.com reports. The proposal is part of a larger review of the country’s advertising rules and is subject to public review [...]
SEO strategies at UK newspapers boost online audience figures
(editorsweblog.com) - The Telegraph and the Times are training their staff to optimise content in a bid to improve rankings by attracting users to their sites.
As part of general plans to overhaul newsroom operations, more and more newspapers are beginning to rethink their search engine optimisation strategies which not only improve the online experience for [...]
New Service Brings Instantly Translated and Spoken Spanish For English-language Websites
Website owners can now set up their English language website to offer any visitor an instantly spoken translation into Spanish.
Talklets 2.5 from Textic, the web text-to-speech (TTS) specialist, allows the web visitor to convert the English text to Spanish in real time, speak it in a human-derived Spanish voice, and display the converted text in [...]
Maxymiser Accelerates Multivariate Testing Expansion with Appointment of Wayne Morris as Sales Director
Online content optimisation and multivariate testing specialist appoints former Kelkoo Sales Director to spearhead growth.
London, UK (PRWeb UK) 31 March 2009 — Maxymiser, the online content optimisation and multivariate testing specialist, has appointed Wayne Morris as Sales Director. Morris will be responsible for driving growth of Maxymiser’s conversion management product portfolio, enabling marketers to systematically [...]
Little Kids Bedrooms Defies the Recession by Trading Globally
Little Kids Bedrooms launched their website littlekidsbedrooms.com in November 2008, through hard work and determination it is proving that it is possible to succeed in the current climate. Offering their products world wide, they have not only cornered the UK market but are now well on their way to capturing the rest of the [...]
How to develop a video marketing strategy
(examiner.com) - Recently I was reading an article by Dave Jackson, a senior vice president of ad sales at Grab Networks and a partner in Accountable Content, a company that creates video content for advertisers, and he was describing his “4 Es of content creation” for video marketing:
Engagement – The content must first meet a [...]
Is Your Dedication To Network Marketing Waning?
(24-7 press release) - Is your dedication to the promise of Network Marketing Waning? You about burned out with making the minimum of 10 calls and relationship initiations every day?
Every Network Marketing Company I have joined has had that same approach. Buy expensive opportunity leads, and diligently call till you have chatted with a minimum [...]
How can travel companies get measurable return from marketing in a downturn?
(travelmole.com) - Since the turn of the year there has been an almost endless stream of research predicting that consumers will spend less on their holidays in 2009 as a result of the credit crunch.
With such an unforgiving economic outlook, it’s more important than ever that travel brands see a measurable return from their marketing [...]
Yell Adopts ‘Magical Trevor’ for First Ever Stand-Alone TV Ads for UK Business Directory Enquiries Service 118 24 7
Yell’s TV ad plays “Magical Trevor” tune over scenes illustrating examples of key business directory services people in the United Kingdom call 118 24 7 for.
Reading, UK (PRWeb UK) March 22, 2009 — Yell, the international directories business, is launching its first ever stand-alone TV ads for its UK business directory enquiries service 118 24 [...]
