Archive for July, 2009
Online marketing’s future in a web-based world
(ZD NET) - Customers and prospects have taken control of the Internet, dramatically changing the way they find information, search for companies, and make purchasing decisions. Consequently, marketers have less control over and visibility into, how people locate and interact with their brand and business.
It’s difficult to stay on top of ever-changing behavioral patterns, in [...]
Skechers Shape Ups Guide Launched
A new Skechers Shape Ups website has been launched to provide information about the latest forms of fitness footwear as well as the best places to buy Shape Ups online.
London, UK (PRWEB) July 31, 2009 — shapeups.eu is a website devoted to Skechers new Shape Ups trainers, providing information on how to wear them and [...]
Extra-Marital Site Launches Highest Paying Affiliate Scheme of its Kind
IllicitEncounters.co.uk, the UK’s largest extra-marital dating agency, launches highest paying affiliate scheme of its kind.
London (PRWeb UK) July 31, 2009 — Many webmasters may not approve of the premise behind IllicitEncounters.com, the UK’s largest extra-marital dating site, but a new ‘Reach Out and Reward’ program launched by the site may prove tempting, even for critics. [...]
The poisons that pollute your marketing
(mad.co.uk) - When fashions change and marketing buzzwords like ‘green’, ‘Web 2.0′ and ‘4×4′ become viewed as poisonous by the very people they are seeking to attract, brands need to be creative to remain competitive. By Joe Fernandez
Marketing as an industry is fond of “buzz” words. In the past few years, more brands than ever [...]
Heavyweight PR guru joins Lancashire County Council
(LANCASHIRE TELEGRAPH) - THE county council has drafted in a heavyweight from the PR industry after failing to recruit a new publicity chief despite the post’s £50,000 salary.
Paul Masterman has been taken on as Lancashire’s temporary communications supremo for six months.
Mr Masterman is working a four-day week, and being paid on a pro-rata basis.
He is [...]
Video deal is free marketing for BBC, says News International
(GUARDIAN) - News International, owner of titles including the Sun and the Times, has said it rejected the BBC’s proposal to share online video content with newspaper websites because it involved “onerous marketing conditions” that promote the corporation.
A News International spokeswoman rejected the BBC’s assertion that the content would be provided for free, saying newspaper [...]
Change of address: Direct marketing has the chance to slash its contribution to the UK’s waste mountain
(THE INDEPENDENT) - At first glance, it may look as though the direct mail industry and the environmental lobby are at opposite ends of the green spectrum. After all, of the estimated 4.3 billion pieces of direct mail that are sent or hand-delivered to mainland UK [...]
JKL Workwear and Clothing Expand Online Presence
JKL Clothing, a Sheffield based online clothing retailer, announce the launch of their new online store after 6 months of intensive development. The store, which features a wider range of corporate, leisure and children’s clothing, has been redeveloped to give JKL Clothing the structure to effectively grow their online presence.
(PRWEB) July 28 2009 — [...]
Businesses With Hosted Social Networks See Increase In Staff Productivity
Online communities can improve internal communication according to Reality Digital
San Francisco, CA (PRWEB) July 29, 2009 — Companies should be utilising a hosted social network in order to reap the benefits of improved communication, both internally between employees and externally with their consumers according to Reality Digital, the leading provider of web community software for [...]
Scientology mounts a PR pushback
(LA TIMES) - The Church of Scientology has had a bad couple of years, PR-wise. You could start the damage-control clock running in January 2008 with the release of the Scientology indoctrination video featuring Tom Cruise — you know, black turtleneck, eyes spinning — claiming that Scientologists are the only ones who could really help [...]
