Bright provides PR strategy for Bott

(THE DRUM) - Storage and shelving provider Bott has appointed Bright consultancy to handle its PR to build brand awareness across a range of target audiences.
The Solihull and London based PR agency won a competitive pitch process having proved that it had the correct media contacts and skills to handle the task of positioning Bott [...]

A journalist’s guide to SEO

(ECONSULTANCY) - Last week the BBC announced it was to start optimising its headlines in an attempt to gain greater visibility in the search engine results pages, so I thought I’d take a look at journalism and the web.
Over recent years, many online news providers have had to adopt search engine optimisation (SEO) best practice [...]

Digital media measurement: a new age for internet advertising

(GUARDIAN) - Digital media have been one of the few beneficiaries of the recession, with internet advertising outperforming television for the first time, according to a recent study from the Internet Advertising Bureau (IAB). Yet that milestone has not been enough to dispel a view that the measurement tools being used to analyse the £29bn [...]

Site Demographic Fluctuations Indicate Increased Marketing Activity On Leading Social Networks According To Reality Digital

A recent report, which details the latest demographics of social media usage, is evidence of the increased use of social media networks as a marketing tool and maturation of the sector as a whole, according to Reality Digital, the leading provider of Social Networking Software for brands and businesses.
London, UK (PRWEB) November 28, 2009 — [...]

Stranslations.com Unveils Translation Buying Guide - Language Translation Specialist Offering Free Tips on How to Choose a Language Translation Service

With the aim of arming businesses with the information they need to choose a quality language translation service, Stranslations.com has just unveiled its “Buying Guide.” Published by Stranslations, the language translation specialist, it offers tips and advice on what to look for when shopping around for a language translation service.
Blackpool, U.K. (PRWEB) November 30, 2009 [...]

The UK Digital Economy Bill is Deeply Flawed, Says Don Tapscott

Downloading music is not stealing. File-sharing is a business model issue, and should not be a legal issue.
London (PRWEB UK) November 30, 2009 — “As the person who coined the term The Digital Economy in my 1995 book of that title I do feel obliged to comment on the UK government’s recently unveiled Digital [...]

Farmer Focus Arable: Edward Tupper on crop marketing

(FARMERS WEEKLY INTERACTIVE) - Edward Tupper farms 700ha (1730 acres) on the South Downs near Petworth and manages a further 112ha (277 acres) on contract. Crops include wheat, oilseed rape, barley, maize and grass for a 175-cow dairy
The farm this past month has been battered by wind and rain, which has not been pleasant. Catching [...]

15 Steps To SEO Success: Strategic and Tactical Keyword Selection

(B MIGHTY) - Chapter 4: Strategic and Tactical Keyword Selection

The One and Only Rule to Keyword Selection
I will show you how to select keywords that already have a proven track record of performance. To maximize your efficiency and effectiveness, the keywords you select must meet two criteria: 1) the keywords are realistic for you to [...]

Tis the eCommerce Season for Buying and Selling on eBay

(PRACTICAL E COMMERCE) - With Black Friday behind us, we can push up our sleeves and get serious about buying and selling on eBay. Now is the time to search for the sales and make some extra cash for the Holidays and have some spending money after the Holidays too!
As the momentum is picking up [...]

Sign-Up.to Offer Email Marketing Present to Charities

Christmas will arrive early (and probably by email) for charities this year as permission marketing specialists Sign-Up.to are giving away £30,000 of email, SMS and social marketing services to five charities.
(PRWEB) November 29, 2009 — Christmas will arrive early (and probably by email) for charities this year as permission marketing specialists Sign-Up.to are giving away [...]