Advertising
Huge growth reported in emerging market mobile advertising
(MEMEBURN) - South African mobile advertising shot up by an impressive 65% in the 2nd quarter of 2010 — the fourth highest, behind Kenya who recorded a massive 243% growth. Vietnam grew at 273%, and Ghana showed a staggering 654% growth rate, although this is “off an admittedly very low base”.
BuzzCity reports that worldwide [...]
Marketing and advertising job outlook brightens
(THE PROVINCE) - Fifteen per cent of marketing and advertising executives interviewed by Toronto’s The Creative Group said they plan to increase staff levels in the third quarter of 2010, while two per cent anticipate declines.
The net 13-per-cent increase in projected hiring activity is up seven percentage points from the previous [...]
Sir Martin Sorrell: advertising man who made the industry’s biggest pitch
(GUARDIAN) - When Sir Martin Sorrell got himself a puppy, a red setter, he named it Savage. As our car crawls through central London, from WPP’s Mayfair head office to Millbank, where Sorrell is to sit on a panel, the dog sits placidly in the back, lolling its head in [...]
Creston looks to sell advertising agency DLKW
(FT.com) - Creston, the marketing services group, is expected to announce the proposed sale of its advertising agency, DLKW, for between £20m and £30m when it reports full-year results on Monday.
DLKW, the agency that created the adverts featuring Howard the singing Halifax manager, is expected to be sold to Lowe Worldwide, [...]
Bank Drops Advertising Campaign In Wake Of French Team’s ‘Mutiny’
(HERE IN THE CITY NEWS) - The Financial Times reports that Credit Agricole has decided to pull its advertising campaign featuring the French football team in the wake of the team’s terrible performance both on and off the pitch.
The saga culminated in that ‘mutiny’ at the weekend, when the squad refused to [...]
Coffee wars: Starbucks loses out as advertising watchdog says Costa clear to say ‘7 in 10 prefer our capuccinos’
(DAILY MAIL) - Starbucks has suffered a bitter blow after watchdogs ruled the capuccino of one of its biggest rivals is preferred by the vast majority of Britons.
Costa Coffee has come out victorious in a ‘coffee wars’ battle that has been decided by the Advertising Standards Authority (ASA).
Starbucks took exception to [...]
Apple tightens grip on mobile advertising; but has it gone too far?
(TELECOMS) - It has emerged that US watchdog the Federal Trade Commission (FTC) is launching an official probe into Apple’s practices regarding mobile advertising on the iPhone, to establish whether the Californian firm is unfairly exploiting its power.
As the forthcoming iPhone 4 racks up records numbers in pre-orders, Apple has released [...]
M&C Saatchi directors’ pay soars despite advertising downturn
(GUARDIAN) - The directors of advertising agency M&C Saatchi, including co-founder Maurice Saatchi, received a total remuneration package of more than £1.8m and recession-defying pay rises of 15% last year.
M&C Saatchi, which posted pre-tax losses of 27% in 2009, scrapped bonuses last year – each executive director had received £35,000 [...]
Facebook and MySpace send data to advertising companies
(THE INQUIRER) - THE WALL STREET JOURNAL has dumped a huge pile of manure onto Facebook’s and MySpace’s so-called privacy policies.
Hacks at the WSJ discovered that Facebook, MySpace and several other social notworking websites have been sending data to advertising companies that could be used to find consumers’ names and other [...]
OFT to review competition in billboard advertising
(TIMESONLINE) - The Office of Fair Trading has launched an inquiry into Britain’s £780 million billboard advertising market.
The move follows complaints that the dominance of a small number of specialist buyers and outdoor media owners may be distorting prices and shutting out potential rivals.
Four companies control most of the UK’s outdoor advertising [...]
