Direct Marketing
Direct Marketing Association Makes Environment a Priority in New Code of Practice
Marketers will be asked to adhere to rules regarding environmental best practice following revisions made to the Direct Marketing Association’s latest edition of the DM Code of Practice.
(PRWeb UK) July 15, 2010
For the first time the DM Code sets out a series of guidelines concerning the use of data hygiene, making environmental claims in marketing [...]
One in Three Consumers Don’t Trust Banks with Their Data, Study Finds
Nearly one in three consumers does not trust their bank to handle their personal data responsibly, new research conducted by the Direct Marketing Association (DMA) has revealed.
(PRWeb UK) June 24, 2010 — According to the findings of the DMA’s inaugural Data Tracking Study, 29 per cent of the 2,027 consumers polled by online research company [...]
Change of address: Direct marketing has the chance to slash its contribution to the UK’s waste mountain
(THE INDEPENDENT) - At first glance, it may look as though the direct mail industry and the environmental lobby are at opposite ends of the green spectrum. After all, of the estimated 4.3 billion pieces of direct mail that are sent or hand-delivered to mainland UK [...]
Direct marketing is the new ad mantra
(livemint) - Advertisers are turning increasingly to direct marketing to communicate with consumers as they attempt to save on costs and ride out the economic downturn, a business opportunity that ad agencies are trying to tap.
UK-based Aegis Group Plc has tied up with independent agency Fresh IMCS and Dentsu India launched a unit in partnership [...]
Combining email marketing with social media ‘can increase customer contact’
(THOMSON LOCAL) - Growing businesses that improve the targeting of their direct marketing will see an increase in their return on investment, it has been claimed.
Ray Jones, spokesperson for the Chartered Institute of Marketing, has claimed there has been a noticeable shift from firms using general advertising to investment in more targeted promotions.
He explained that [...]
Philadelphia Direct Marketing Association (PDMA) Honors Direct Marketer of the Year and “Benny” Award Winners
(PR INSIDE) - On Thursday, June 4, the Philadelphia Direct Marketing Association (http://www.the-pdma.org) honored its 2009 Direct Marketer of the Year and made presentations to winners of the “Benjamin Franklin Award for Direct Marketing Excellence” (also known as the “Benny”) at the Farmhouse at People’s Light in Malvern, PA. Award-winning journalist, Tracey Matisak, served as [...]
Successful Budgeting For Your Medical Tourism Marketing Campaigns
(MEDICAL TOURISM) - If marketing can be called the vehicle that brings dreams to reality, a marketing budget can certainly be referred to as the fuel that drives the vehicle. A marketing budget has long since outlived the traditional moniker of being a financial tool that helps an organization assign enough resources to achieve its [...]
US professor to conduct direct marketing seminars in Linden, Georgetown
(STABROEK NEWS) - An award-winning Profes-sor of Marketing from the United States is scheduled to visit Guyana next week to conduct seminars in Linden and Georgetown designed to assist the local private sector in developing workable strategies to support the marketing of their goods and services.
Professor Harvey Markovitz, of Pace University’s Lubin School of Business [...]
Use of direct marketing to pep up sales is on the increase
(IRISH TIMES) - IT WAS more a case of below the belt than below the line at the An Post Direct Marketing Awards in the Mansion House last week, when a post-awards discussion ended with punches being thrown and an ambulance being called, writes SIOBHÁN O’CONNELL
Not that any of the companies attending had much reason [...]
mocoNews - The Latest Thinking About Mobile-Marketing Strategies
(WASHINGTON POST) - I moderated a panel at OMMA Mobile earlier this week. No question, everyone was very enthusiastic about the prospects for mobile advertising and marketing. Anecdotes regarding successful campaigns were plentiful, although interestingly, most of the campaigns ran overseas. My panel, “Resolved: Sorry, It’s Still Not Ready,” was intended to really challenge the [...]
