Direct Marketing
Microsoft Consolidates Direct-Marketing Biz With Wunderman
(www.adage.com) - Microsoft has handed all of its global direct-marketing business to WPP’s Wunderman as part of a roster consolidation that leaves former agency partner MRM handling only select project work.
Since 2004, the Redmond, Wash.-based software giant had split its direct-marketing duties between Wunderman and MRM, part of Interpublic Group of Cos.’ McCann Worldgroup, with [...]
Firms urged to ‘find the right balance’ in their direct marketing
(Business Strata) - Growing businesses in the UK need to ensure they find “the right balance” when using direct marketing, it has been claimed.
According to Eric Groves, senior vice president of global marketing development at Constant Contact, while it is safe to say emerging platforms such as mobile marketing may grow in the coming years, [...]
Direct marketing organisation endorses government conference
(business strata) - The Chartered Institute of Marketing is endorsing an upcoming government conference on communications, it has been announced.
David Thorp, the direct marketing body’s director of research and professional development, is also chairing the Fundamentals of Local Government Communications Conference.
The event is set to consider how local authorities can improve their communications, with topics [...]
