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	<title>Marketing News Today &#187; Marketing</title>
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	<pubDate>Wed, 04 Aug 2010 15:52:58 +0000</pubDate>
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		<title>Automobili.com (RCS Digital SpA) opens up new market for Mascus</title>
		<link>http://www.marketingnewstoday.co.uk/automobilicom-rcs-digital-spa-opens-up-new-market-for-mascus</link>
		<comments>http://www.marketingnewstoday.co.uk/automobilicom-rcs-digital-spa-opens-up-new-market-for-mascus#comments</comments>
		<pubDate>Wed, 04 Aug 2010 15:33:45 +0000</pubDate>
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		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/automobilicom-rcs-digital-spa-opens-up-new-market-for-mascus</guid>
		<description><![CDATA[Mascus, one of the premiere names for the sale of construction machinery, agricultural equipment, industrial vehicles and forestry, has forged ahead into expanding their European market by teaming up with Italy’s leading automotive online classified company, Automobili.com, owned by RCS Digital SpA
(PRWeb UK) August 3, 2010
Mascus, one of the premiere names for the sale of [...]]]></description>
			<content:encoded><![CDATA[<p><em>Mascus, one of the premiere names for the sale of construction machinery, agricultural equipment, industrial vehicles and forestry, has forged ahead into expanding their European market by teaming up with Italy’s leading automotive online classified company, Automobili.com, owned by RCS Digital SpA</em></p>
<p>(PRWeb UK) August 3, 2010</p>
<p>Mascus, one of the premiere names for the sale of construction machinery, agricultural equipment, industrial vehicles and forestry, has forged ahead into expanding their European market by teaming up with Italy’s leading automotive online classified company, Automobili.com, owned by RCS Digital SpA</p>
<p>Mascus, renowned across the globe for providing the most effective platform for buyers and sellers looking to purchase used heavy equipment, has been waiting for the right opportunity to open their Italian operation. They now have coverage across 32 countries in Europe, along with offices in USA, Canada, UK, South Africa, Australia and New Zealand making them by far the largest outlet for purchasing and selling used equipment, used trucks and transportation vehicles. The industrial core of Europe is now fully serviced by Mascus, promoting international trade and building confidence in the market.</p>
<p>Valued product</p>
<p>“The endorsement and support of such a big and well-known media player shows that Mascus is a valued product,” says Fredrik Larsson, Mascus Management Director “The value this partnership brings with Automobili.com; Italian market expertise, plus the advantage of being part of the major RCS publishing group and its online network, will help us not only establish a firm base in the country, but also allow us to reach more local customers,” he adds.</p>
<p>Their partners also see the huge benefits of the relationship and are delighted to be working with Mascus. “Italy is still one of the most important centres for industry and agriculture in Europe, with a big potential in terms of companies involved in heavy machinery market” explains Domenico Errico, Head of Automobili.com. “We believe that our own experience in running classified portals, our knowledge of the local market and Mascus’ superb reputation as an international operation makes this partnership a strong one that will open up a whole new market for Italian businesses,” he adds.</p>
<p>Automobili.com is one of the leading automotive online classified and is part of RCS Group, the biggest publishing house in Italy owner of the two major national newspapers (Corriere della Sera, Gazzetta dello Sport) in addiction to websites, magazines, books, radios, TV channels and partworks businesses. Its importance is considerable, and Mascus see the partnership as one of their most important to date. Mascus Italy will give Italian businesses access to an extensive database of customers as part of their worldwide network, and they foresee the partnership with Automobili.com as giving a new audience access to that database.</p>
<p>Benefits for all</p>
<p>Users will be able to reap the benefits of being able to buy and sell across international borders, with only one input for 35 languages. Products available will include trucks, trailers, forklifts, excavators, diggers andtractors for sale.  “It means that our Italian customers will gain the benefit of selling machinery across borders, particularly with neighbouring countries,” adds Domenico Errico “This means that, as the entire continent starts to emerge from the recession, the partnership will strengthen trade both locally and internationally, giving companies access to a much larger customer database,” he adds.</p>
<p>Mascus has ridden the global recession well, seeing its business expand across the globe, putting buyers and sellers in touch and enabling trade to continue, despite tough economic conditions. “Our major selling point is just how international our clientele base is,” explains Rickard Petersson, Sales Director of Mascus. “As we look towards the next decade, providing a thriving marketplace for businesses across the world to meet and exchange details on some of the best equipment available will benefit not just our operation, but hundreds of other businesses around the world. It is this positive approach that we need to reinvigorate the economy,” he concludes.</p>
<p>Contacts for Mascus:</p>
<p>Fredrik Larsson, Mascus Managing Director, +358 50 314 2511, fredrik(dot)larsson(at)mascus(dot)com</p>
<p>Rickard Petersson, Sales Director, + 46 70 660 2780, rickard(dot)petersson(at)mascus(dot)com</p>
<p>Tomasz Odrobinski, Internationalization Director, + 358 40 750 4922, tomasz(dot)odrobinski(at)mascus(dot)com</p>
<p>About Mascus:</p>
<p>Mascus - Is an electronic marketplace for used farm machinery, forestry, and groundscare equipment and transportation vehicles. Product ranges include  tractors for sale, trailers for sale, used trucks for sale, diggers, box trailers, mini diggers and excavators. Mascus makes trading in used machinery and equipment quicker and more efficient by collecting in one place information about the supply and the demand. All dealers, producers, and end users are welcome to offer their used machines and equipment for sale via the marketplace.</p>
<p>Mascus is a trading company of Alma Media Corporation.</p>
<p>Contacts for Automobili.com:</p>
<p>Stefano Lehmann, Content and Marketing Manager, +39 335 1906 124 stefano(dot)lehmann(at)rcs(dot)it</p>
<p>Paolo De Berardinis, Key Account Manager, +39 02 2584 4673, paolo(dot)deberardinis(at)rcs(dot)it</p>
<p>About Automobili.com:</p>
<p>Automobili.com is the used car portal of Corriere della Sera.it, Italy’s major news website. With more than 600.000 monthly unique visitors, 26.000 ads and 600 car dealers advertising, Automobili.com is one of the leading players in the local market.</p>
<p>Notes for Editors:</p>
<p>Press materials and pictures:</p>
<p>English www.mascus.com/press</p>
<p>General Press Inquiry: media(at)mascus(dot)com</p>
<p>For more information:</p>
<p>Polina Brachkov, Mascus Communication Manager,+ 358 50 381 49 45, polina(dot)brachkov(at)mascus(dot)com</p>
<p># # #</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prweb2010/08/prweb4332504.htm">http://www.prweb.com/releases/prweb2010/08/prweb4332504.htm</a></p>
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		<title>CVS Caremark Drug-Benefit Turnaround Tied To Sharper Marketing</title>
		<link>http://www.marketingnewstoday.co.uk/cvs-caremark-drug-benefit-turnaround-tied-to-sharper-marketing</link>
		<comments>http://www.marketingnewstoday.co.uk/cvs-caremark-drug-benefit-turnaround-tied-to-sharper-marketing#comments</comments>
		<pubDate>Sun, 01 Aug 2010 13:24:40 +0000</pubDate>
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		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/?p=3465</guid>
		<description><![CDATA[(THE WALL STREET JOURNAL) - CVS Caremark Corp. (CVS) is bouncing back from a rocky &#8220;selling  season&#8221; last year that led to billions of dollars in lost accounts,  thanks to a honed marketing message and competitive pricing in its  pharmacy benefit management business.
Even before this week&#8217;s  coup&#8211;the announcement that CVS Caremark [...]]]></description>
			<content:encoded><![CDATA[<p>(<a href="http://online.wsj.com/article/">THE WALL STREET JOURNAL</a>) - CVS Caremark Corp. (CVS) is bouncing back from a rocky &#8220;selling  season&#8221; last year that led to billions of dollars in lost accounts,  thanks to a honed marketing message and competitive pricing in its  pharmacy benefit management business.</p>
<p>Even before this week&#8217;s  coup&#8211;the announcement that CVS Caremark had reached a 12-year agreement  to administer Aetna Inc.&#8217;s (AET) in-house pharmacy benefits  operation&#8211;the company was winning high marks from benefit consultants  and landing significant clients.</p>
<p>&#8220;Comparing CVS Caremark this  year to CVS Caremark last year, they did a complete 180 in a good way,&#8221;  said John Malley, eastern region pharmacy practice leader at Towers  Watson &amp; Co. (TW).</p>
<p>The company and its  pharmacy-benefit-manager peers Medco Health Solutions Inc. (MHS) and  Express Scripts Inc. (ESRX) compete annually for large, multi-year  contracts to provide services to employers and health plans. Unlike its  largest rivals, CVS Caremark, formed in a 2007 merger, is a hybrid PBM  and drugstore chain.</p>
<p>Chairman and Chief Executive Thomas Ryan  said this week that, excluding the new Aetna contract, CVS has won $1.2  billion gross and $350 million net new business for 2011 and enjoys a  more-than-98% client retention rate.</p>
<p>Late last year, the  company disclosed it had lost some $4.8 billion in PBM business for  2010, citing several factors, including marketing missteps in which CVS  representatives focused too heavily on emphasizing the role of the  company&#8217;s drug stores. This renewed doubts among critics of the merger  and industry watchers about the company&#8217;s retail-PBM business model.</p>
<p>The company has turned the message around on the synergies between  retail and the PBM, telling potential customers this year that CVS could  help Caremark save them money and effectively manage their drug  plans&#8211;if it makes sense for the client&#8211;&#8221;and as a result they&#8217;ve been  very competitive this year, at least with our book of business,&#8221; Malley  said.</p>
<p><a href="http://online.wsj.com/article/BT-CO-20100730-716521.html">Read full story</a></p>
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		<title>GyroHSR Invites Marketers to Shape the Future of Agencies</title>
		<link>http://www.marketingnewstoday.co.uk/gyrohsr-invites-marketers-to-shape-the-future-of-agencies</link>
		<comments>http://www.marketingnewstoday.co.uk/gyrohsr-invites-marketers-to-shape-the-future-of-agencies#comments</comments>
		<pubDate>Mon, 26 Jul 2010 16:11:27 +0000</pubDate>
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		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/gyrohsr-invites-marketers-to-shape-the-future-of-agencies</guid>
		<description><![CDATA[International marketing agency, GyroHSR has issued an invitation to marketers around the world to take part in a research study on the future of the agency model.  The survey forms the basis for a book to be published by the agency later this year which will reveal the in-depth views and opinions of marketing [...]]]></description>
			<content:encoded><![CDATA[<p><em>International marketing agency, GyroHSR has issued an invitation to marketers around the world to take part in a research study on the future of the agency model.  The survey forms the basis for a book to be published by the agency later this year which will reveal the in-depth views and opinions of marketing industry professionals on this issue.</em></p>
<p>London, UK (PRWeb UK) July 22, 2010</p>
<p>To date, global brands including Burger King, Virgin Atlantic, AOL, Diageo, Nokia, Toyota and Hewlett Packard have taken part in the research with in-depth interviews. GyroHSR&#8217;s latest call to action is aimed at gaining the views of marketers from as broad a spectrum of industries as possible.  To take part in the survey, go to: http://www.surveymonkey.com/s/agency30.</p>
<p>Richard Perry, COO, GyroHSR comments: &#8220;With this study we really want to get under the skin of what clients want from their agency and what the agencies need to do to get there. Agency 3.0 will be published later this year and will provide great insight into the agency model of the future, which in turn will be an invaluable tool for today&#8217;s marketer.&#8221;</p>
<p>###</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prwebGyroHSR/marketers/prweb4286924.htm">http://www.prweb.com/releases/prwebGyroHSR/marketers/prweb4286924.htm</a></p>
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		<title>Experts tell N.J. Gov. Christie that marketing is the key to reviving Atlantic City</title>
		<link>http://www.marketingnewstoday.co.uk/experts-tell-nj-gov-christie-that-marketing-is-the-key-to-reviving-atlantic-city</link>
		<comments>http://www.marketingnewstoday.co.uk/experts-tell-nj-gov-christie-that-marketing-is-the-key-to-reviving-atlantic-city#comments</comments>
		<pubDate>Sun, 25 Jul 2010 07:04:25 +0000</pubDate>
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		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/?p=3437</guid>
		<description><![CDATA[(PRESS OF ATLANTIC CITY) - Burnishing Atlantic City’s reputation as a gaming powerhouse and an oceanside attraction is essential if Gov. Chris Christie’s administration wants to give the resort a fighting chance against a bleak economy and increased casino competition, marketing experts say.
But how can the state effectively energize Atlantic City? Would a total rebranding [...]]]></description>
			<content:encoded><![CDATA[<p>(<a href="http://www.pressofatlanticcity.com/">PRESS OF ATLANTIC CITY</a>) - Burnishing Atlantic City’s reputation as a gaming powerhouse and an oceanside attraction is essential if Gov. Chris Christie’s administration wants to give the resort a fighting chance against a bleak economy and increased casino competition, marketing experts say.</p>
<p>But how can the state effectively energize Atlantic City? Would a total rebranding do the job or should the city simply flaunt its unique assets: the beach, the Boardwalk and diverse entertainment? Should it try harder to live up to its “Always Turned On” attitude or go more family-friendly?</p>
<p>If any plan to reinvigorate Atlantic City is going to work, marketers say, this much is certain: There must be a clear message for potential visitors.</p>
<p>“The challenge is, especially in destination marketing, that you have so many people at the table and it’s difficult in narrowing who and what you are,” said Drew McClellan, owner of McLellan Marketing Group in Des Moines, Iowa, and author of “99.3 Random Acts of Marketing.” “When you can say a city and someone can repeat a response, and a majority has that response, then you have done your job. But it means that everyone around the table has to agree that their focus is that one thing.”</p>
<p>Christie’s announcement Wednesday that he wants the state to oversee Atlantic City’s casino-entertainment district and form a new “clean and safe” Tourism District has been well-received by local lawmakers and casino executives. His goal, with approval from the state Legislature, would be to create the district in a year and boost marketing of the resort from the current $4 million limit.</p>
<p><a href="http://www.pressofatlanticcity.com/communities/atlantic-city_pleasantville_brigantine/article_54faf8ae-9786-11df-af90-001cc4c002e0.html">Read full story</a></p>
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		<title>Nottingham Business Opportunities</title>
		<link>http://www.marketingnewstoday.co.uk/nottingham-business-opportunities</link>
		<comments>http://www.marketingnewstoday.co.uk/nottingham-business-opportunities#comments</comments>
		<pubDate>Wed, 21 Jul 2010 14:21:37 +0000</pubDate>
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		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/nottingham-business-opportunities</guid>
		<description><![CDATA[Signs Express looks at the numerous business potential in Nottingham and the surrounding area.
(PRWeb UK) June 23, 2010
If you are looking for business opportunities in Nottingham, the area can hold endless potential with lots of businesses for sale as well as numerous money making opportunities there for the taking. However, starting your own business can [...]]]></description>
			<content:encoded><![CDATA[<p><em>Signs Express looks at the numerous business potential in Nottingham and the surrounding area.</em></p>
<p>(PRWeb UK) June 23, 2010</p>
<p>If you are looking for business opportunities in Nottingham, the area can hold endless potential with lots of businesses for sale as well as numerous money making opportunities there for the taking. However, starting your own business can be a turbulent and stressful time so before making any decisions it’s important to thoroughly research all business opportunities in the area.</p>
<p>A Nottingham franchise such as Signs Express is one such avenue where you can start a brand new business, be your own boss and make money; but all with the safety of an already established brand, proven business model and with support along the way.</p>
<p>As the UK and Ireland’s largest signs franchise providing all types of signage - including exterior signs ie shop fascias; interior signs; vehicle graphics; window graphics; banners and health and safety signs - working in the B2B sector means that there are no customer constraints, after all every business needs signs and graphics in some shape or form.</p>
<p>The Nottingham and Nottinghamshire area in particular is abundant with customer potential and money making opportunities. Centrally-based with easy access to the M1, Nottingham is well known as a hive of activity through leading big industry names such as Boots the Chemist, Experian and E-On as well as Nottingham University. With particular emphasis on economic growth and development in financial and business services, science and technology, public sector and retail and leisure, the key customer base is already on your doorstep making it a flourishing centre of activity for local business opportunities.</p>
<p>Signs Express customers can therefore stretch from the public sector, local councils such as Nottingham City Council and Nottinghamshire County Council, professional clients such as solicitors and architects as well as a vast range of small mobile businesses through to industrial and commercial enterprises in many sectors and divisions.</p>
<p>Signs Express currently has 80 centres nationwide www.signsexpress.co.uk/franchise, however, there are still a number of greenfield businesses for sale which are ripe for the picking throughout the UK. The Nottingham franchise opportunity is one particular location Signs Express is looking to recruit as there is currently no presence in the Nottinghamshire area; it therefore holds endless opportunities for you to start in franchising; buy your own business and to become your own boss.</p>
<p>As part of an already established brand, the process of setting up a franchise in Nottingham is made so much easier www.signsexpress.co.uk/franchise/becomingafranchisee.cfm. As well as including working capital the overall fee to become part of the Signs Express franchise includes help finding premises; unit fit out with everything from printing machinery and computers through to desks and signage materials; help researching the local Nottinghamshire market along with providing business data; marketing literature and merchandise and help recruiting (Nottingham jobs are currently in demand the same as everywhere else); as well as training in accounts, marketing and technical processes to get started.</p>
<p>With this there are much more business opportunities with faster financial rewards. Through the help available a new Signs Express franchise looks to break even in the first year, receive dividends of £20,000 in year two and £40,000 in year three. In fact, well established franchisees are turning over £1m a year and some longstanding franchisees have recently been celebrating reaching £5m invoiced sales mark.</p>
<p>As a management signage franchise, prospective franchisees require no industry experience as full training is provided and sign making staff will be appointed to work in this case in the Nottingham franchise production unit. Your skills will be based on your own management and sales experience and your ability to lead a team. Ongoing support www.signsexpress.co.uk/franchise/support.cfm is available from sales and marketing, accounts, IT, HR, operations and technical as well as initial training to learn more about technical aspects and business techniques.</p>
<p>For more franchise information on the Signs Express Nottingham business opportunity or on any other franchise locations across the UK, please contact us on 0800 731 2255 or visit www.signsexpress.co.uk/franchise/find-out-more.cfm to find out more.</p>
<p>###</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prweb2010/06/prweb4167964.htm">http://www.prweb.com/releases/prweb2010/06/prweb4167964.htm</a></p>
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		<title>Swindon Business Opportunities</title>
		<link>http://www.marketingnewstoday.co.uk/swindon-business-opportunities</link>
		<comments>http://www.marketingnewstoday.co.uk/swindon-business-opportunities#comments</comments>
		<pubDate>Wed, 21 Jul 2010 14:21:37 +0000</pubDate>
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		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/swindon-business-opportunities</guid>
		<description><![CDATA[Signs Express looks at the Swindon area as a base for potential business owners to start in business.
(PRWeb UK) June 24, 2010
If you are looking for business opportunities in Swindon, the area can hold endless potential with lots of businesses for sale as well as numerous money making opportunities there for the taking. However, starting [...]]]></description>
			<content:encoded><![CDATA[<p><em>Signs Express looks at the Swindon area as a base for potential business owners to start in business.</em></p>
<p>(PRWeb UK) June 24, 2010</p>
<p>If you are looking for business opportunities in Swindon, the area can hold endless potential with lots of businesses for sale as well as numerous money making opportunities there for the taking. However, starting your own business can be a turbulent and stressful time so before making any decisions it’s important to thoroughly research all business opportunities in the area as Tony Marsh, Sales &amp; Marketing Director for Signs Express explains.</p>
<p>A Swindon franchise such as Signs Express is one such avenue where you can start a brand new business, be your own boss and make money; but all with the safety of an already established brand, proven business model and with support along the way www.signsexpress.co.uk/franchise/availableterritories.cfm.</p>
<p>As the UK and Ireland’s largest signs franchise providing all types of signage - including exterior signs ie shop fascias; interior signs; vehicle graphics; window graphics; banners and health and safety signs - working in the B2B sector means that there are no customer constraints, after all every business needs signs and graphics in some shape or form.</p>
<p>The Swindon and Wiltshire areas in particular are abundant with customer potential and money making opportunities. With particular emphasis on economic growth and development in retail, financial and business services, technology, public sector and leisure; the key customer base is already on your doorstep making it a flourishing centre of activity for local business opportunities.</p>
<p>Signs Express customers can therefore stretch from the public sector, local councils such as Swindon Borough Council, professional clients such as solicitors and architects, retail and restaurant customers as well as a vast range of small mobile businesses through to industrial and commercial enterprises in many sectors and divisions.</p>
<p>Signs Express currently has 80 centres nationwide www.signsexpress.co.uk/franchise, however, there are still a number of greenfield businesses for sale which are ripe for the picking throughout the UK. The Swindon franchise opportunity is one particular location Signs Express is looking to recruit as there is currently no presence in the Wiltshire area; it therefore holds endless opportunities for you to start in franchising; buy your own business and to become your own boss. Don’t look for Swindon jobs, be your own boss with Signs Express.</p>
<p>As part of an already established brand, the process of setting up a sign franchise in Swindon is made so much easier www.signsexpress.co.uk/franchise/becomingafranchisee.cfm. As well as including working capital the overall fee to become part of the Signs Express franchise includes help finding premises; unit fit out with everything from printing machinery and computers through to desks and signage materials; help researching the local Swindon market along with providing business data; marketing literature and merchandise and help recruiting (Swindon jobs are currently in demand the same as everywhere else); as well as training in accounts, marketing and technical processes to get started.</p>
<p>With this there are many more business opportunities with faster financial rewards. Through the help available a new Signs Express franchise looks to break even in the first year, receive dividends of £20,000 in year two and £40,000 in year three. In fact, well established franchisees are turning over £1m a year and some longstanding franchisees have recently been celebrating reaching £5m invoiced sales mark.</p>
<p>As a management signs franchise, prospective franchisees require no industry experience as full training is provided and sign making staff will be appointed to work in this case in the Swindon franchise production unit. Your skills will be based on your own management and sales experience and your ability to lead a team. Ongoing support www.signsexpress.co.uk/franchise/support.cfm is available from sales and marketing, accounts, IT, HR, operations and technical as well as initial training to learn more about technical aspects and business techniques.</p>
<p>For more franchise information on the Signs Express Swindon business opportunity or on any other franchise locations across the UK, please contact us on 0800 731 2255 or visit www.signsexpress.co.uk/franchise/find-out-more.cfm to find out more.</p>
<p>###</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prweb2010/06/prweb4174484.htm">http://www.prweb.com/releases/prweb2010/06/prweb4174484.htm</a></p>
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		<title>bmi friday - bargain fares for five hours only each month</title>
		<link>http://www.marketingnewstoday.co.uk/bmi-friday-bargain-fares-for-five-hours-only-each-month</link>
		<comments>http://www.marketingnewstoday.co.uk/bmi-friday-bargain-fares-for-five-hours-only-each-month#comments</comments>
		<pubDate>Tue, 13 Jul 2010 14:51:10 +0000</pubDate>
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		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/bmi-friday-bargain-fares-for-five-hours-only-each-month</guid>
		<description><![CDATA[Leading British airline British Midland International (bmi), has launched &#8220;bmifriday&#8221; - a new monthly promotion which starts today and will run on the last Friday of every month. Customers can get up to 42 per cent off selected fares for five hours only between 12 noon and 5pm.
(PRWeb UK) June 25, 2010
Leading British airline British [...]]]></description>
			<content:encoded><![CDATA[<p><em>Leading British airline British Midland International (bmi), has launched &#8220;bmifriday&#8221; - a new monthly promotion which starts today and will run on the last Friday of every month. Customers can get up to 42 per cent off selected fares for five hours only between 12 noon and 5pm.</em></p>
<p>(PRWeb UK) June 25, 2010</p>
<p>Leading British airline British Midland International (bmi), has launched &#8220;bmifriday&#8221; - a new monthly promotion which starts today and will run on the last Friday of every month. Customers can get up to 42 per cent off selected fares for five hours only between 12 noon and 5pm.</p>
<p>bmi will offer substantial discounts on specific routes and these will be unveiled at 12pm each bmi friday. The destinations and fares will vary each month and the promotion will include a range of departure airports across the UK. Log on to flybmi.com from midday today for this month’s offers and be amongst the first to get a bargain this payday.</p>
<p>To celebrate the launch of bmifriday, the airline will be offering complimentary rickshaw rides from Edgware Road in London between 12pm-5pm today. So look out for the branded rickshaws and enjoy a free journey courtesy of bmi.</p>
<p>The airline is also giving everyone the chance to win a fantastic holiday to Berlin for ten people in partnership with Expedia, Fjord Hotels and Lindemanns Hotel.  For a chance to win customers simply need to upload a video at youtube.com/flybmi showing how far they will go this bmifriday!  In addition customers can get frequent updates on the promotion via Twitter by following @flybmi</p>
<p>Katherine Gershon, sales and marketing director, bmi, commented:</p>
<p>“We are delighted to be the first British airline to launch such an exciting and innovative promotion. The last Friday of the month is payday for most people so we know that customers will be in the mood to snap up a bargain flight to a range of great destinations.</p>
<p>“We look forward to offering fantastic discounts to customers every bmifriday.”</p>
<p>bmi has recently launched new routes from London Heathrow to Berlin and Vienna. bmi now flies five times daily to Berlin and twice daily to Vienna. bmi has also announced the addition of nearly 3,000 extra seats each week to the popular London Heathrow-Aberdeen service from 1st August 2010.</p>
<p>www.flybmi.com</p>
<p>For further information please contact:<br />
Paul Charles / Julia Perowne / Elizabeth Morrison at LEWIS PR on 0207 802 2626 or bmi corporate communications on 01332 854687.</p>
<p>Notes to Editor:</p>
<p>British Midland International (bmi) is the second largest airline at London Heathrow, one of the world’s leading international hub airports. Across its mainline route network bmi operates to Aberdeen; Addis Ababa; Almaty; Amman; Baku; Beirut; Belfast City; Berlin; Bishkek; Cairo; Damascus; Dammam; Dublin; Edinburgh; Freetown; Glasgow; Hanover; Jeddah; Khartoum; London Heathrow; Manchester; Moscow Domodedovo; Riyadh; Tbilisi; Tehran; Vienna; Yerevan.</p>
<p>bmi Regional operates to Aberdeen; Birmingham; Brussels; Copenhagen; East Midlands; Edinburgh; Esbjerg; Glasgow; Groningen; Leeds Bradford; Lyon; Manchester; Norwich; Zurich.</p>
<p>bmi is a member of Star Alliance, established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller.  Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Brussels Airlines, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAM Airlines, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines and Air India have been announced as future members. Overall, the Star Alliance network offers over 21,050 daily flights to 1,167 airports in 181 countries.</p>
<p>###</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prwebbmi/friday/prweb4191504.htm">http://www.prweb.com/releases/prwebbmi/friday/prweb4191504.htm</a></p>
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		<title>PlayStation - UK’s most interactive and followed entertainment brand on Facebook and Twitter</title>
		<link>http://www.marketingnewstoday.co.uk/playstation-uk%e2%80%99s-most-interactive-and-followed-entertainment-brand-on-facebook-and-twitter</link>
		<comments>http://www.marketingnewstoday.co.uk/playstation-uk%e2%80%99s-most-interactive-and-followed-entertainment-brand-on-facebook-and-twitter#comments</comments>
		<pubDate>Tue, 13 Jul 2010 14:51:09 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/playstation-uk%e2%80%99s-most-interactive-and-followed-entertainment-brand-on-facebook-and-twitter</guid>
		<description><![CDATA[Greenlight’s report reveals the most popular search terms used by UK consumers to find entertainment-related products online, the most visible entertainment websites in integrated search and the 15 most interactive brands and aggregators on Facebook and Twitter.
London (PRWeb UK) June 30, 2010
72% (12.4 million) of the 17.2 million online searches made by UK consumers for [...]]]></description>
			<content:encoded><![CDATA[<p><em>Greenlight’s report reveals the most popular search terms used by UK consumers to find entertainment-related products online, the most visible entertainment websites in integrated search and the 15 most interactive brands and aggregators on Facebook and Twitter.</em></p>
<p>London (PRWeb UK) June 30, 2010</p>
<p>72% (12.4 million) of the 17.2 million online searches made by UK consumers for entertainment-related products in April, related to gaming consoles &amp; games, reveals the latest research from Greenlight, the UK’s leading independent specialist search engine optimization (SEO) and pay per click (PPC) consulting agency. The report, ‘Entertainment Retail April 2010’, covers CDs, DVDs, Blu-Ray DVDs and gaming consoles &amp; games. Greenlight used industry data to classify 3,000 of the most popular search terms used to ascertain the 60 most visible websites, brands and aggregators in natural and paid search and compile to Greenlight’s social media popularity index (SMPI).</p>
<p>Some key findings reveal:</p>
<ul>
<li> The term ‘Nintendo DS games’ was searched for 1.5 million times, which accounted for 12% of all searches for gaming consoles &amp; games. ‘Xbox 360’ followed with 8% then ‘PS3’ with 7%;</li>
</ul>
<ul>
<li> Amazon was the most visible website for entertainment-related products overall, accounting for 73% share of visibility, which was a 3% increase since January. Amazon was also the most visible site for gaming &amp; consoles. Furthermore it replaced Play.com to become the most visible site for DVDs, searches of which accounted for a 15% share of entertainment-related products in April;</li>
</ul>
<ul>
<li> Amazon was the most visible advertiser in paid search for entertainment products overall; however, its 69% share of visibility in April was a 4% drop on January’s level. In addition, with a 62% share of voice, Game just managed to pip Amazon to the post to become the most visible advertiser for gaming consoles &amp; games in April;</li>
</ul>
<ul>
<li> HMV was the star riser in terms of visibility for both natural and paid search (integrated search). In paid search, its visibility increased by 36% and in natural search it increased its share of voice by 11%;</li>
</ul>
<ul>
<li> Greenlight’s Social Media Popularity Index (SMPI)***  reveals PlayStation was the most followed entertainment retail brand, with a combined following of over 1.4 million on Facebook and Twitter. It was also the most interactive brand, producing a total of 634 ‘posts’ and ‘tweets’ in April;</li>
</ul>
<ul>
<li> Although Amazon did not have an official UK Twitter page, it had an account dedicated to gaming consoles specifically, with a total of 250 ‘followers’. Game had an affiliated Twitter account, Game_Offers, which promoted special offers and latest product releases to a following of 1,151 consumers overall;</li>
</ul>
<ul>
<li> Argos missed out on potential interaction with social media consumers. It had 4,241 Facebook ‘fans’ however it did not create a single ‘post’ in April;</li>
</ul>
<ul>
<li> Very had the most active Facebook page, which not only generated press releases but also acted as a customer service contact by directly answering consumer queries and complaints.</li>
</ul>
<p>Please note: If you plan to run this story online, please link any references to Greenlight via the following:<br />
http://www.greenlightsearch.com/knowledge/sector-reports/</p>
<p>Notes to Editors:</p>
<p>Greenlight is an independent specialist SEO and PPC consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Vodafone UK, Thomas Cook, Santander, New Look, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.</p>
<p>In addition, Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at most trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York. http://www.greenlightsearch.com</p>
<p>###</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prwebGreenlight/entertainment-related-pro/prweb4199414.htm">http://www.prweb.com/releases/prwebGreenlight/entertainment-related-pro/prweb4199414.htm</a></p>
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		<title>On the Rodeo with Signs Express</title>
		<link>http://www.marketingnewstoday.co.uk/on-the-rodeo-with-signs-express-2</link>
		<comments>http://www.marketingnewstoday.co.uk/on-the-rodeo-with-signs-express-2#comments</comments>
		<pubDate>Sun, 11 Jul 2010 15:49:24 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/on-the-rodeo-with-signs-express-2</guid>
		<description><![CDATA[Signs Express (Peterborough) applies its specialist design skills to help with Conders Garage’s latest promotion of the Isuzu Rodeo brand.
(PRWeb UK) July 1, 2010
Having completed work for Conders Garage in the past, the Peterborough signs and graphics company was asked to help with its plans to promote the Isuzu Rodeo which would be used at [...]]]></description>
			<content:encoded><![CDATA[<p><em>Signs Express (Peterborough) applies its specialist design skills to help with Conders Garage’s latest promotion of the Isuzu Rodeo brand.</em></p>
<p>(PRWeb UK) July 1, 2010</p>
<p>Having completed work for Conders Garage in the past, the Peterborough signs and graphics company was asked to help with its plans to promote the Isuzu Rodeo which would be used at several shows in the coming months.</p>
<p>The brief was to produce vehicle graphics in the style of a previous Isuzu Rodeo vehicle which was used in the Dakar Rally by Isuzu in Australia. The Peterborough team used a range of vinyls to recreate the design including Avery cast vinyl printed on MD5 with clear laminate and also Mactac cast vinyl, these were then applied to the Rodeo as a partial wrap.</p>
<p>Signs Express (Peterborough) owner Anne Hitch commented on the project: “When we were asked to produce the graphics there were no quality images available so we had to work from old photographs to recreate the UK version of the Australian vehicle. This involved re-designing the layout to include the UK flag rather than Australian; changing the colours to red, white and blue; and also adding sponsorship logos and replacing Dakar Rally references with Conders. It was a challenge, especially as some of the angles of the vehicles are slightly complicated for wrapping purposes, but we were happy to be given the challenge.”</p>
<p>The campaign which involves the Isuzu Rodeo travelling to different regions in the UK to promotional shows, will help both Conders and Isuzu (UK) promote both the vehicle and the Isuzu brand.</p>
<p>Dealer principal at Conders Garage, Ian Armstrong spoke highly of the Signs Express centre: “We have just completed a three day show in the East of England and the graphics really did create a great deal of interest and encouraged people to visit our stand. We’ve used Signs Express for the past three years and have always found their work first class so I knew that Anne would be up to the challenge of replicating the graphics from just a few low-res images.”</p>
<p>Signs Express (Peterborough) is part of the UK and Ireland’s largest sign and graphics franchise with 80 centres nationwide. Providing signs and graphics to its local B2B community, the Peterborough signage specialist can produce, print and install interior and exterior signs, vehicle and window graphics, banners and exhibition displays as well as health and safety signs and labels and stickers. To find out more, please visit www.signsexpress.co.uk/peterborough</p>
<p>Notes for editors:<br />
1)                 For further press information, please contact Sarah Critoph at Signs Express. Tel: 01603 625925 or e-mail: sarah.critoph@signsexpress.co.uk.<br />
2)                 Signs Express is a member of the British Sign and Graphic Association, the British Franchise Association and The International Sign Association.<br />
3)                For further information on Conders Garage please visit www.conders.co.uk.</p>
<p># # #</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prweb2010/07/prweb4210084.htm">http://www.prweb.com/releases/prweb2010/07/prweb4210084.htm</a></p>
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		<title>New Retail Display Equipment &#038; POS Display Website Launched for UK Retailers</title>
		<link>http://www.marketingnewstoday.co.uk/new-retail-display-equipment-pos-display-website-launched-for-uk-retailers-2</link>
		<comments>http://www.marketingnewstoday.co.uk/new-retail-display-equipment-pos-display-website-launched-for-uk-retailers-2#comments</comments>
		<pubDate>Sun, 11 Jul 2010 15:49:24 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingnewstoday.co.uk/new-retail-display-equipment-pos-display-website-launched-for-uk-retailers-2</guid>
		<description><![CDATA[Discount Displays Express, a new website to provide quality retail display equipment and point of sale graphics at discount prices, has been launched at www.discountdisplays-express.co.uk.
(PRWeb UK)
A new website that provides a comprehensive range of quality retail display equipment and point of sale (POS) graphics at discount prices has been launched at www.discountdisplays-express.co.uk to help UK [...]]]></description>
			<content:encoded><![CDATA[<p><em>Discount Displays Express, a new website to provide quality retail display equipment and point of sale graphics at discount prices, has been launched at www.discountdisplays-express.co.uk.</em></p>
<p>(PRWeb UK)</p>
<p>A new website that provides a comprehensive range of quality retail display equipment and point of sale (POS) graphics at discount prices has been launched at www.discountdisplays-express.co.uk to help UK retailers increase traffic and sales.</p>
<p>The new site features thousands of in-stock display products and offers next-day delivery throughout the UK.</p>
<p>Discount Displays Express is a one-stop solution for UK retailers, providing a wide range of retail display products as well as full in-house large format design and printing capabilities that provide quick turnaround, low prices and premium quality for printing banners, posters, sale banners, stickers, window and floor graphics, site hoardings and more.</p>
<p>Retail display products include banner stands, display cabinets, outdoor displays, brochure holders, plasma stands, notice boards, poster frames, lightbox displays, LED signs, café barriers, crowd control barriers, exhibition furniture, lights and accessories.</p>
<p>All products are available for direct purchase online at discountdisplays-express.co.uk. The Discount Displays Express site has user-friendly search and compare functionality that makes choosing the right display simple.</p>
<p>The company also offers a custom in-house design service, or customers can furnish their own artwork from instructions found in the Help section of the website.</p>
<p>For more information, visit the website at www.discountdisplays-express.co.uk or call on 0844 800 1020.</p>
<p>About Discount Displays Express</p>
<p>Discount Displays Express is the UK’s leading online supplier of retail POS display equipment and large format graphics.  Based in Croydon, Surrey on the outskirts of London, Discount Displays Express supplies all of the United Kingdom (England, Wales, Scotland, Ireland, Northern Ireland) and all its cities, including Bath, Birmingham, Bradford, Brighton &amp; Hove, Bristol, Carlisle, Cambridge, Canterbury, Chester, Chichester, Coventry, Derby, Durham, Exeter, Gloucester, Hereford, Kingston-upon-Hull, Lancaster, Leeds, Leicester, Lichfield, Lincoln, Liverpool, London, Manchester, Newcastle-upon-Tyne, Norwich, Nottingham, Oxford, Peterborough, Plymouth, Portsmouth, Preston, Ripon, Salford, Salisbury, Sheffield, Southampton, St Albans, Stoke-on-Trent, Sunderland, Truro, Wakefield, Wells, Westminster, Winchester, Wolverhampton, Worcester and York.</p>
<p>###</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prweb2010/07/prweb4223004.htm">http://www.prweb.com/releases/prweb2010/07/prweb4223004.htm</a></p>
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