London, UK (PRWEB) July 31, 2010

Brands using social media as part of their overall marketing strategy must ensure that their outreach efforts aren’t too self-promotional according to PR, Search and Social Media Agency Punch Communications.

The vast majority of brands utilising social media for marketing purposes have a core aim of increasing acquisition and engagement. However, it is important for brands to remember that if their page is full of updates that are purely brand and product focused, this may put consumers off. Consumers are unlikely to gravitate to a brand presence within an online community that is overly self-promotional.

In terms of engagement, it is important to maintain two-way conversations with consumers. For smaller communities, direct responses can work well, however for larger audiences, the resource needed for direct consumer interaction can be too great. Nonetheless, brands that ask questions of their communities and canvas opinion will find that their audiences are far more engaged than those that don’t.

Another key way of maintaining the natural flow of content on a brand’s social network profile is to define the brand’s online tone of voice. If the profile is relatively new, it is good to work at establishing a clear direction for the tone of each update. Once a firm relationship between the brand and its audience is established, then the tone of voice may evolve to become more informal, depending on what kind of consumer base the brand has.

Philip Keightley, Account Director at Punch, said: “Brands that have found the most success with social media are those that have established a clear content plan with clear targets in terms of audience appeal and engagement. Giving consumers a reason to become affiliated with a brand through social media is at the core of growing a brand’s online communities.”

Punch Communications is a leading search, social media and PR Agency, aiming to provide each of its clients with an integrated solution to PR both online and offline. Having been founded by Managing Director’s Pete and Emma Goold in 2003, Punch has gone on to grow into a team of 13 PR Consultants.

For more information regarding any of Punch’s PR, search or social media services, please call 01858 411 600, or visit punchcomms.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4326234.htm

(PRWEB) July 28, 2010

Following the success of their first report, released in 2009; UK based email marketing company Sign-Up.to are back with the 2010 instalment of the UK Email Marketing Benchmark Report.

This informative study shows which types of business, across 23 different sectors, are getting the best open rates, creating the most effective campaigns, have the highest subscriber loyalty, campaign engagement and more.

We all like to compare - so who came out top? Since the 2009 report the biggest gains in open rate were in the Restaurant, Music, and Legal and Accounting sectors.

The report shows that email marketing remains an effective channel for organisations of all kinds, with an overall average UK open rate of 17.98% and a click-through rate of 3.56% - providing a great return on investment in a time when everyone’s budgets are under pressure.

For the full report see: http://www.sign-up.to/email-marketing-benchmark/

The report is the result of an analysis of over 200 million email marketing messages sent through the Sign-Up.to online marketing platform in the 6 months from 1st January - 30th June 2010. These email campaigns are from small-medium sized UK organisations and have been sent to UK recipients. All of these messages were permission-based and sent to opted-in lists (never to 3rd party or purchased lists).

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4311564.htm

(PRWeb UK) July 22, 2010

Totaling 9.7 million, UK consumer online search volumes for fashion-related terms in May were the highest of 2010, reveals the latest research from Greenlight, the independent specialist search and social marketing consulting and technology firm. According to its ‘Fashion Retail Sector Report May 2010’, Womenswear continued to dominate consumer online fashion searches, accounting for 67% of searches, an increase of 16% since Greenlight’s previous report in February. Menswear accounted for 1.1 million searches. The report also reveals ASOS was the most followed fashion brand in social media. However, in search, it lost 28% visibility on February levels.

To gauge social media interaction with brands, Greenlight monitored the Facebook and Twitter accounts of the top 15 brands. It based these on its integrated search league table. That determines the best positioned (top 60) and hence the most visible fashion websites in natural and paid search, representing their visibility to the 9.7 million searches in May. Greenlight ranked the brands based on the cumulative value of their ‘fans’ and ‘followers’, a score it terms the Social Media Popularity Index (SMPI). Greenlight further analysed the proactivity of brands by considering the number of ‘posts’ and ‘tweets’ they produced for consumers to interact with in May. Greenlight’s SMPI reveals:

• ASOS was the most followed fashion brand in social media, with a combined following of nearly 300,000 on Facebook and Twitter. Interestingly, on Twitter it also had an additional 2,506 followers on its ASOS_Dashboard account (which displays live updates on postal orders) and 3,132 following its customer service account: ASOS_HeretoHelp
• MarksandSpencer was the most interactive brand. It cumulatively produced 774 ‘posts’ and ‘tweets’ in May
• Some fashion brands utilised social networking relatively little, such as MissSelfridge which produced a total of just 41 ‘posts’ and ‘tweets’ in May, and MillwardBrown, which currently does not have official Facebook or Twitter accounts
• Brands utilised social media pages for multiple purposes; for example, MarksandSpencer, Very and Littlewoods not only generated press releases but also acted as a customer service contact by directly answering consumer queries and complaints on their official Facebook pages, whilst Lipsy utilised Facebook to promote its competition: ‘Lipsy Wall of Fame’.

Results from Greenlight’s integrated search league show:

• Debenhams was the most visible website in natural search, achieving 52% visibility. This was attained through ranking at position one for 23 keywords and ranking high on Google for high volume driving terms, such as featuring at position two for the keyword ‘Dresses’
• ASOS followed with 41% visibility. However, since Greenlight’s previous report it lost 28% visibility almost solely due to the fact that it ranked at position one for the term ‘Dresses’ in February, yet featured at position 12 for this keyword in May
• Peacocks ranked at position 13, having featured outside of the top 60 websites in Greenlight’s February report
• Very was the most visible advertiser in paid search, across all keywords. It achieved 53% visibility, a 14% increase on February. It was also the most visible advertiser for womenswear, attaining 76% visibility
• JohnLewis increased its share of voice in paid search by 32% since February, which saw it ascend Greenlight’s league table from position 13 to three

Please note: If you plan to run this story online, please link any references to Greenlight via the following:

http://www.greenlightsearch.com/knowledge/sector-reports/

Notes to Editors:

Greenlight is a leading independent specialist search and social marketing consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

In addition, Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York. www.greenlightsearch.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebGreenlight_UK-searches/fashion/prweb4287154.htm

(PRWeb UK) June 1, 2010 — This week sees the launch of Mum.com, a new low cost baby website. The concept behind Mum.com is simple, sell a small range of branded baby products cheaper than anybody else, deliver excellent customer service, and provide better value for money for the 3.6m UK mums who shop online each month.

Brands include Philips, Fisher-Price, Cosatto, Tommee Tippee, and Tomy. Prices are checked regularly against leading online retailers, price comparison websites, the Amazon Marketplace and eBay resellers. For example, a Cosatto Swift Lite Supa Chip off the Old Block pushchair is £99.99 at Mum.com compared to £130 at Boots.com and £121.50 at Kiddicare.com.

The founder of Mum.com, Andrew Campbell, came up with the idea for a low cost baby website after the birth of his first child, “Buying bulky items like pushchairs, cots, and nursery furniture is expensive, so we shopped around for the best deals. We didn’t have a strong preference for particular brands but we did want good quality at the cheapest possible price”.

About The Word Mum

The origins of the word mum can be traced back to the sixteenth century and derive from the humming sound made with a closed mouth. Shakespeare uses the word mum in Henry VI, “Seal up your lips and give no words but mum”.

Mum is short for mummy or mother and is most commonly used in the UK, Australia, New Zealand, and parts of the US and Canada. The word Mother is believed to derive from the first syllable spoken by babies; “Ma”, combined with the kinship suffix “ter”, also found in brother, father, and sister. The original Latin Mater evolved into the English word Mother.

Mum is one of only a couple of words in the English language that is both palindromic and onomatopoeic. A palindrome is a word that reads the same forward and backward. Examples include madam, civic and radar. An onomatopoeic word sounds like the object or action it describes, for example, woof, bang, and click.

Can you think of another word that is both a palindrome and onomatopoeic? Mum.com is giving away a £100 gift certificate to the first correct answer pulled out of the hat on 7 September 2010. Only one entry is permitted per household. Entries must be sent via the Mum.com competition page. The competition closes on 31 August 2010.

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For the original version on PRWeb visit: http://uk.prweb.com/releases/mum_baby_store/cheap_baby_products/prweb4039394.htm

(PRWEB) May 27, 2010 — small business internet marketing and online local marketing and put the Internet to use as a tool for their business without the jargon, cost and complexities that normally frustrate the process.

The business world is changing as the traditional advertising methods fade as potential customers are instead actively looking for what they want by searching for it online. This means to succeed a business needs to use the internet to capture new leads.

However, for many this is a major issue. They both lack the technical know how to do it themselves or the funds to pay thousands to a company or consultant. Many have dabbled and are left with a website that does nothing to justify the money that it cost.

“The Internet can give your business new leads and prospects but only if you use these 10 techniques that have been researched and selected to work for you and your business”, says Tony Hetherington author of Hire The Internet: 10 Proven, Simple and Quick Ways To Put The Internet to Work for Your Business.

Hetherington have been researching for solutions for online local marketing for many years. One problem he faced was that people were actually wanting the wrong thing. “If you’ve dabbled at all with small business internet marketing you can quickly get sidetracked by wanting traffic, high page rank and to be on page 1 of Google”, explains Hetherington. “I first found ways to do just that but then made a terrible discovery – that huge numbers of websites just weren’t ready to accept traffic and the work needed to get such a website ready would take so long that the cost would be prohibitive.”

Instead he researched a solution in which you could basically hire the internet as you would any other employee or freelancer and get the results you expect without having to do their work for them! After all, you wouldn’t hire a bookkeeper and then do their maths for them. The same had to be true for the internet.

Hire The Internet is the result of a major rethink that looked beyond the obvious, swept away the jargon and other barriers and presented to business these 10 simple, proven methods to get you what they really want – more sales and leads.

1. Creating a Google Local Listing
2. Keyword Research – finding your customers
3. Creating a Mobile version of Your Website
4. Registering In Directories and Review Sites
5. Setting Up An Auto-Posting Blog
6. Twitter Marketing Made Easy
7. Building and Using a List
8. Press Release Marketing
9. Video Marketing
10. Buying Targeted Leads

“I want to prove to local businesses that the Internet can be put to work for them and so I am even giving away the first method in a free video on the www.HireTheInternet.com website. If you can fill in a form then you can transform your business with a Google Local Listing as this will literally put you on the (Google) map and at the top of local search results.”

Hire The Internet is so much more than a book as anyone who buys it can also get free access to online resources that include 50 video tutorials, software to make things easier and graphics and templates.

“It doesn’t matter if you’re an artist or a zoo keeper, a plumber or a hairdresser as Hire The Internet will work for any business and in any market” claims Hetherington. “You don’t even need an existing website and you don’t need to be technically minded as everything is explained through step-by-step instructions and video tutorials allowing you to put the Internet to work for you while you focus on your business”.

An online version of the book is available for immediate download for just $27 (approx £18) from http://www.hiretheinternet.com.

Tony Hetherington is a writer, editor, journalist and internet marketer with over 25 years experience. He publishes practical online courses and advises companies and individuals to help them get the most out of their online activities.

Note to Editors
Tony Hetherington is available for interview and comment.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/05/prweb4047354.htm

(PRWEB) May 28, 2010 — Never Drill Again is a unique and patented method of fixing various accessories to floors and walls without the need to drill, ever! The range will fix to most solid surfaces including ceramics, stone, brick, concrete, glass, wood and laminates. Accessory Installation is usually the most difficult part of completing the perfect bathroom design but Red Dot Products didn’t stop at the concept, and the stylish and beautifully designed accessories range is a must for every home lover.

James Pickering, Commercial Analyst at Plumbworld said:

“Once we saw the Never Drill Again range and witnessed it being tested for the first time it was an easy decision to have the products made available on our website. We liked the fact that it takes away the need to drill reducing any risk factors on safety and also that if you wish to move the product to a different area or even swap it for another design you can with no mess and no fuss. We also know that the concept is proven and patented and the products can withstand loads of up to 300kg. Never Drill Again with be an excellent addition to our Bathroom Accessories range”

Never Drill Again works by fixing the mounting plate (adaptor) and a double sided foam fixing ring to the surface with the supplied adhesive tube and key. Insert the key into the holes with the adhesive and squeeze the adhesive through the hole until you see some emerge from the other. Leave for 12 hours to harden and once ready mount the accessory. Removing is even easier and all you will need is a pair of pliers. The left over adhesive can easily be removed by using a scraper.

Anthony Langston, Website Administrator at Plumbworld said:

“We quite enjoyed seeing the range for the first time and by the time we had finished uploading the products onto the website, I had the problem of deciding which range to put into my bathroom at home. We also like the fact that the concept actually works and is a perfect finishing touch for any bathroom with the great contemporary styles on offer. Early sales in the first week alone suggests’ just how popular Never Drill Again will be”

Clearly some excitement has generated from this new range and recent reviews suggest consumers will be left feeling satisfied once they use the revolutionary new products. Never Drill Again – Sounds great doesn’t it!

Plumbworld sell a huge range of other bathroom essentials from Bathroom Suites, Electric Showers and Enclosures all the way through to Bathroom Accessories and Plumbing Tools not to mention the all new Bathroom Furniture range all at unbeatable prices.

Plumbworld is based in Evesham, Worcestershire and now employs 50 staff within their 2,000 sqm, purpose built warehouse and offices. The company had a turnover in excess of £18million in 2008. Plumbworld was established in 1999 by James and Anita Hickman who sold the business to The Grafton Group Plc in December 2006.

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For the original version on PRWeb visit: http://www.prweb.com/releases/bathroom/accessories/prweb4040984.htm

(PRWEB) May 24, 2010 — Payday Power a UK based payday loans website which offers small same day loans often in less than 1 hour to employed UK residents. Loans range from £50 up to £800 which will then need to be repaid on the lenders next payday or agreed date.

What singles Payday Power out from other Payday loan sites and affiliate packages is that affiliates will be able to login directly to their account and track loan conversions and commissions in real time. Affiliates may attach various tracking codes to their campaigns and so can differentiate between various campaigns from email and PPC and see exactly which ones work and which ones don’t.

Affiliates signing up to this system will also be able to track and monitor their own sub-affiliates and campaigns, making this one of the most flexible systems available.

Commissions match the technical abilities and what is much more exciting is that affiliates may be paid on additional follow up offers, even to applicants who did not receive or get their loans approved initially. Michael the Marketing Director boasts that “Some of our new affiliates are achieving huge conversions and commissions which work out to be over £2 or £3 per click, compared to around 50 pence or less on competitor sites, but it all depends on the freshness and quality of the traffic…and then the follow up offers bump up the commissions in the following days and weeks”.

Payday Power is now accepting applications from new affiliates wishing to join the programme.

To sign up or learn more visit:

www.paydaypower.co.uk/affiliates-programme.php

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/05/prweb4022834.htm

London (PRWeb UK) May 20, 2010 — Greenlight, the UK’s leading independent specialist search engine optimisation (SEO) and pay per click (PPC) consulting firm, has released its first quarterly integrated research report for the legal sector, ‘Legal Sector Report – Issue 1 February 2010′.

This research is based on 1.2 million consumer online searches in Google performed in February 2010, for legal-related keywords, with a focus on generic keywords, business law, family law, finance law and negligence. The data was then used to rank the 60 most visible websites and aggregators on page one of Google’s search results in both natural and paid search.

Generic keyword searches for legal services were the most searched for, accounting for 729,000 searches which was 60% of the total volume. Negligence-related legal searches followed with 303,391 (25%). With a 9% share, family law followed with 111,480 queries (9%).

In natural search, Wikipedia, lawsociety.org.uk and solicitors.co.uk were the three most visible websites, achieving 56%, 48% and 38% share of voice, respectively.

The paid search section of the report determined an advertiser’s share of voice based on how often they appeared on Google, which ad position they bid for and the search volume generated for the keywords they bid on. The ranking represents visibility across the top five keywords in February 2010.

NationalAccidentHelpline was the most visible advertiser, attaining 68% visibility. It was followed by ContactLaw with 47% then AccidentsDirect with 42%.

No site or advertiser achieved strong visibility across both mediums. It appears that online legal services focused on either natural or paid search, not both.

Please note: If you plan to run this story online, please link any references to Greenlight via the following:
http://www.greenlightsearch.com/sectorreports/

About Greenlight

Greenlight is an independent specialist SEO and PPC consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Vodafone UK, Thomas Cook, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

In addition, Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at most trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York. www.greenlightsearch.com

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For the original version on PRWeb visit: http://uk.prweb.com/releases/Greenlight/legal_sector/prweb4018974.htm

(PRWEB) May 19, 2010 — The launch of the new Ogilvy Digital Lab in London will be taking place Wednesday, May 19, 2010. The Lab, a collaboration between all the WPP companies based near Paddington, will showcase the latest in digital technology giving staff and clients a firsthand look at some of the most innovative marketing platforms today. In the event, not only will guests be able to speak with Digital Lab Partners including EyeClick, but they will also be able to observe demonstrations and even interact with the various technologies.

As an Ogilvy Digital Lab Partner, EyeClick plans to present EyeStep interactive floor solution. EyeStep transforms any floor area into an exciting and effective marketing tool, literally stopping visitors in their tracts as the images react to their movements and engage them with the marketing message. EyeClick CEO and Founder Ariel Almos stated, “We are proud to be a part of the Ogilvy Digital Lab for the fourth time. Past Labs in New York, Beijing and the Canary Wharf in London were a tremendous success and we look forward to our collaboration at Westbourne Terrace in London.” Nicole Yershon, Director of Innovative Solutions at Ogilvy Group Advertising, said, “We hope to continue the wonderful partnership with EyeClick as we move forward and introduce our worldwide clients to innovative and digital communications.”

About EyeClick Ltd.
EyeClick Ltd. specializes in creating inventive products that transform designated spaces into magical experiences. The company’s EyeStep, EyeTouch and EyeBoard products open up a world of possibilities for brands to effectively communicate with target audiences in out-of-home locations. EyeClick has helped leading brands, from Samsung and Volvo to Nokia and GE, transform their floors, walls and window areas into spectacular interactive displays that leave a long-lasting impression on consumers. EyeClick gives event and trade show organizers, retailers, advertisers and media companies the ability to showcase rich interactive digital content in public spaces, including convention centers, promotions, malls, airports and chain stores.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/EyeClick/prweb4020284.htm

Cheshire, United Kingdom (PRWEB) May 16, 2010 — The UK’s premier Search Engine Optimisation and internet marketing agency as voted for by uk.TopSEOs.com, SEO Consult, are attending the ECommerce Expo North 2010 conference.

To be held at Manchester United’s Old Trafford stadium between 9am – 5pm on 27 May 2010, the event is playing host to over fifty northern-based companies who specialise in digital marketing and e-Commerce. Available at the conference will be case studies from some of the leading internet marketing firms in the UK as well as speeches from keynote speakers, interactive workshops, a Google University and vendor seminars.

A sizeable crowd from northern communities are expected to attend the expedition, and it will be the perfect opportunity for those who have always thought about incorporating SEO services and other digital marketing techniques into their online business. SEO Consult will be able to offer a free SEO analysis to anybody who requests it at the show through their online setup and will also be exhibiting their Clicktelligence V2.0 online reporting suite to potential clients.

“Clicktelligence can offer something that no other SEO companies nationwide can. A bespoke and personal internet marketing campaign that guarantees full transparency during all stages of the project,” commented Matt Bullas, Managing Director of SEO Consult. “We’re taking a strong team with us to Manchester who are fully versed in all aspects of web marketing and optimisation, who have a combined experience of over fifty years. We’re looking forward to meeting and greeting potential clients at our booth, and our friendly, professional team will always be on hand throughout the day to answer any questions you may have. Alongside our free SEO analysis, we’re looking forward to showing exactly why we’re the leading firm in the UK today and are eagerly looking forward to setting up our stall at Old Trafford come the end of the month.”

To find out more about SEO Consult please visit our website at http://www.seoconsult.co.uk/ or call 0845 205 0292 during office hours.

About SEO Consult:
SEO Consult is the specialist SEO division of Click Consult. Established in 2003, Click Consult is a leading provider of Search Engine Marketing (SEM) solutions, including Pay Per Click (PPC) Campaigns, Content and Banner Advertising, Search Engine Optimisation, Affiliate Marketing, Shopping Feeds, Website Design and Development, E-Mail Marketing and Online PR. With over 40 Staff in Cheshire and London, Click Consult has over 200 PPC and SEO clients in every major industry. Click Consult is fully certified by Google AdWords, Microsoft adExcellence, the Internet Advertising Bureau and SEOCertification.org.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2010/05/prweb4004474.htm