E-commerce

Durex gets new e-commerce website

(INTERNET RETAILING) - The new site, linked to Durex’s brand website, puts the brand on the same hybris e-commerce platform as sister SSL group brand Scholl. Both were implemented by the Javelin Group.

For visitors, says Waseem Haq, head of digital marketing at SSL International, owner of the Durex brand, the change means clearer product pages, a more efficient checkout process, useful cross-selling functionality and a significantly better experience.

“It’s still early days,” he said, “but we have seen an uplift in sales. That’s a combination of the platform and the online marketing activities which we’ve also taken in-house. We’ve started to build the knowledge internally to drive more traffic through to the site.”

The new site brings day-to-day control of the content within SSL, allowing it to be updated more rapidly. Customer feedback is, says Haq “massively positive.”

And at the back end, the decision to use the same platform for each brand has helped speed up development and reduce overall project costs. Both feed into the same call centre, where agents know from the phone line which brand the call is for.

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