E-commerce

E-commerce tips for SMEs from Trevor Ginn

(E CONSULTANCY) - The report was written by entrepreneur and e-commerce consultant Trevor Ginn, who founded online retailer Hello Baby in 2007.

I’ve been speaking to Trevor about the report, and his e-commerce tips for small businesses…

Can you tell us about the guide?

Having run Hello Baby for the past two years, I’ve learned a lot about setting up online shops; online marketing and e-commerce essentials like setting up payments solutions, payments and software selection.

I was keen to write a book on this in the past but have never gotten round to finishing it, so this guide is a good way of using the knowledge that I’ve picked up to help small businesses selling online. It’s relevant to any small business, with or without an online presence.

There are a lot of small businesses out there that don’t sell online, or don’t do it well, and there is a lack of knowledge out there about the opportunities available.

The aim of this guide is to provide a single point for SMEs to find out about the various areas which they need to know to set up online or improve what they are doing already.

It can take time to acquire the necessary knowledge to set up online, with a lot of digging around to find out, and the aim here is to give them a leg-up.

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