Sponsorships

Etihad wins sponsorship award for F1 GP

(CRASH.net) - Etihad Airways, the national airline of the United Arab Emirates, has picked up top honours at the Arabian Sponsorship Awards for its support of the inaugural F1 Etihad Airways Abu Dhabi Grand Prix.

The Abu Dhabi-based airline picked up the award in the ‘International Sponsorship’ category at a gala ceremony which took place on Monday, December 14 at the Emirates Palace in Abu Dhabi.

Peter Baumgartner, Etihad Airways’ chief commercial officer, said: “Etihad’s sponsorship of the inaugural F1 Etihad Airways Abu Dhabi Grand Prix showcased both Etihad and Abu Dhabi to a global audience of more than 600 million people.

“Recognised as one of the biggest and most prestigious sporting events in the world, courted by leading companies and countries alike, the Abu Dhabi F1 weekend provided unprecedented presence, visibility and credibility for a new airline brand launched only six years ago.

“We are proud to have played a key part in supporting the biggest international event ever to be staged in the Emirate of Abu Dhabi and to play an integral part in its promotion and success. Based as we are in Abu Dhabi, the title sponsorship of the inaugural F1 Abu Dhabi Grand Prix was a perfect and logical fit for Etihad Airways.”

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