E-commerce
Manufacturers set to invest further in e-commerce
(MANUFACTURING COMPUTER SOLUTIONS) - Manufacturers are more likely to emerge in a position of strength from the economic downturn if they put in place an effective B2B e-commerce strategy. That’s key among the findings of a study, recently published by IDC Manufacturing Insights and sponsored by multichannel commerce software vendor hybris. It finds that although 34% of European companies accept orders online, only 4% of total manufacturing turnover is currently generated from B2B eCommerce sales.
According to Ariel Lüedi, CEO of hybris Group, getting good e-commerce in place helps manufacturers to face down competition at home and abroad, as well as rising customer expectations and shrinking profit margins – by giving them responsiveness and reliability.
IDC Manufacturing agrees and believes that B2B e-commerce spending in Europe will now grow, with more companies opening up this low-cost option to support a multichannel sales model. It also articulates six key benefits of doing so (all taken from its sponsored white paper, entitled ‘Key Strategic Challenges in B2B eCommerce’, IDC Manufacturing Insights):
First, in terms of lowing costs and increasing productivity, more efficient and streamlined online selling and purchasing processes will enable manufacturers to achieve revenue growth, without incremental head count. It will also increase productivity through a reduction in errors and re-focus time spent on repetitive tasks towards more value-added activities.
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