Advertising

Marketing and advertising job outlook brightens

(THE PROVINCE) - Fifteen per cent of marketing and advertising executives interviewed by Toronto’s The Creative Group said they plan to increase staff levels in the third quarter of 2010, while two per cent anticipate declines.

The net 13-per-cent increase in projected hiring activity is up seven percentage points from the previous quarter’s projection.

The Canadian study was based on more than 250 telephone interviews — 200 with marketing executives randomly selected from companies with 100 or more employees and 50 with advertising executives randomly selected from agencies with 20 or more employees.

Marketing and advertising executives were asked, “Does your company or agency plan to increase or decrease the number of full-time marketing/advertising personnel on your staff during the third quarter of 2010?” Their responses:

Increase: 15 per cent. Decrease: Two per cent. No change: 79 per cent. No answer: four per cent.