Sponsorships
Olympic athlete Steele admits he’s a victim of sponsorship scam
(MORE THAN THE GAMES) - Steele, who competed for Great Britain over 400m at the 2008 Beijing Olympics, was one of more than 20 track and field athletes who paid money to Croydon-based Global Sponsorship Group.
As revealed by Sportsbeat yesterday, GSG and its chief executive and sole director Mark Cas are the subject of a police investigation after taking thousands of pounds in management fees in return for promised but non-existent sponsorship deals.
National sports agency Sportsbeat understands Cas - who has served two prison sentences for fraud - has also run up six-figure debts with suppliers, while staff walked out before Christmas after wages were not paid.
Steele paid £500 to GSG after spotting their advertising in Athletics Weekly.
Cas claimed they had facilitated him a £7,500 sponsorship with official London 2012 partner British Airways but no money was ever forwarded.
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