Sponsorships
Professor John Britton seeks inquiry into Ferrari tobacco sponsorship
(TIMESONLINE) - One of Britain’s most eminent physicians has written to the Department of Health urging the Government to open an inquiry into whether Ferrari is in breach of the EU-wide tobacco sponsorship ban, The Times has learnt.
Professor John Britton, a fellow of the Royal College of Physicians and director of its Centre for Tobacco Control Studies, has also written to the BBC asking it to consider whether it is appropriate to screen Formula One racing while the team stands accused of potential subliminal advertising by the European Commission.
The row centres on Ferrari’s use of a red, white and black barcode which is emblazoned on the racing team’s cars and its drivers’ overalls. Both the European Commission and advertising experts argue that the barcode is designed to remind viewers of a packet of Marlboro cigarettes.
Under 2002 law passed in both Britain and in Brussels, it is an offence for a tobacco company to sponsor a sporting event.
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