Public Relations

Vocus Presents a Case Study on Managing Media Relations

Pithy PR Case Study Describes How UK-based PayPoint Facilitates a Busy Press Office with Vocus On-Demand Software for Public Relations Management

London, UK (PRWEB) January 7, 2010 — Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced the publication of a new case study on PayPoint, a leading UK-based cash and Internet payments company. The case study describes how PayPoint has leveraged Vocus as a single, comprehensive, on-demand software platform to facilitate the management of a busy press office among a geographically distributed staff.

“Establishing relationships is the first step for PR professionals – getting the right information, to the right people at the right time,” said Tamara Santiago, marketing manager with Vocus’ UK office. “This sounds easy enough, but as an organization grows, so too does the volume of information and interactions, which requires synchronization, a key benefit of the Vocus platform.”

Among the key highlights, the new case study details how Vocus enables PR organizations to accomplish the following:
• Effectively manage communication activities
• Track interactions and manage relationships with key influencers
• Aggregate collateral, contact lists and notes into a single source of information
• Supervise the activities of both internal and external PR staff
• Analyse communications campaign effectiveness and measure results
• Easily create PR status reports for upper management
The case study includes a video testimonial from PayPoint and can be freely accessed by visiting: http://www.vocus.com/content/paypoint.asp

About Vocus
VOCUS, Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management, helping organisations of all sizes fundamentally change the way they communicate with the media and the public, optimise their public relations efforts and measure their impact. The web-based software addresses the critical functions of public relations including media relations, news distribution and news monitoring, and provides the critical capability to monitor and analyse social media conversations from virtually any source and track results compared to key competitors. Vocus is used by more than 4,000 organisations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in London, Europe, and Asia. For more information, visit www.vocus.co.uk.

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

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For the original version on PRWeb visit: http://uk.prweb.com/releases/vocus-case-study/managing-media-relations/prweb3416574.htm